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My first encounter with Lisa Lillien, or Hungry Girl as her fans know her, was via a 100-calorie snack pack my friend was eating. She said she was eating it because Hungry Girl had recommended it in one of her daily newsletters extolling diet advice. I looked at the ingredients. I looked at her. I asked her if it bothered her that most of them were preservatives or synthetically made in a laboratory. She shrugged and said “no.” Judging from Hungry Girl’s success (several books, a Food Network show, a brand spokesperson), apparently many people are willing to make this trade-off: size 4 jeans today, potential health complications tomorrow.

I’m sure there are many people who look at my website and think I promote “high-end food” because I think it’s fancy or trendy. That’s not why I do it.

I’m sure many people look at the prices on some of my partner food websites and think they’re being ripped off. That’s not what’s happening.