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Ridge Evers is perturbed. The founder of California’s DaVero olive oil is tired of the argument that “extra virgin olive oil” is the only olive oil that matters. “If you think high-end chefs are using extra virgin olive oil when they cook, you’re wrong,” says Evers. “Even Mario Batali?,” I ask, who is a good friend of Evers and has promoted DaVero olive oil in the past. Evers: “Oh, definitely.”