Earlier this week, after posting a “Saturday Night Live” skit that parodied the ubiquitous high fructose corn syrup commercials (in which HFCS is presented as “basically equal to sugar” and “fine in moderation”), I was contacted on Twitter by Therese Pompa, the social media manager for the Corn Refiners Association. She sent links that, according to her, refuted my position that HFCS appears to be dangerous to our health and a contributor to America’s health crisis. I asked if she thought it was not disingenuous to have HFCS in salty foods, creating a wider reach for sugar that is essentially hidden in food. Our Twitter conversation is posted here. After the representative asked to speak more in-depth offline, I received this email:
High fructose corn syrup (HFCS) has an image problem. As this Saturday Night Live parody demonstrates, the HFCS industry has launched a series of commercials over the past year to clarify misconceptions and “state the facts about corn sugar.” That’s right, it’s no longer “high fructose corn syrup,” but “corn sugar”—an almost identical, warm-and-fuzzy twin that will subtly convince you that “sugar” and “corn sugar” are interchangeable ingredients. Wrong.